WordPress SEO tutorials are an essential part if you want to rank better in search engines. It is important to follow some important rules in order to get indexed. There are plugins and guides that will help you to do this.
WordPress SEO is not different from general SEO. It is easier to do SEO for WordPress as you have tools like plugins, guides and tutorials that will make your life easier. Below, we are going to show you some of the best practices that will lead you to success.
We will cover on site and off site SEO principles and will help you understand how it works in real life. Of course there will be a lot of daily work, but after a little bit of experience you will understand basic SEO. We have analyzed lots of resources as well as our own experience of more than 10 years in online business and will show you some thing you need to check, if you have an online website based on WordPress, or to take into account if you plan to launch one soon.
So, let’s get started and learn how to do WordPress SEO the right way.
After you install the WordPress, permalink structure will be something like yourname.com/?p=12 which is not good for WordPress SEO. It tells nothing relevant to search engines. Instead, you can make your links look like yourname.com/your-post-title. In this case, Google will notice your post title and you will rank better.
To do this, go to Setting>Permalinks and change the right format of your links. You don’t have to do it for pages, as they do this by default, but to make posts do this you will access the Permalinks setting and change it to custom structure.
It makes people understand what your post is about and access your article right away. You may notice that most blogs use this format, but some of don’t. This is one of the things that influences why not everyone is on the first page of popular search engines.
H1 and Other Tags
Using H1 and H2 tags, seems to count for WordPress SEO, especially if SEO keywords are used in a natural and right way. You don’t have to push it, but let your articles look and be natural, without being spammy.
But please note, you don’t have to use H1 tags for two or more times. Switch to H2 instead. Also, you can choose other tags as well, like H3, bold or italic, to point out important content.
This is maybe one of the most important factors that makes you rank well. It should be relevant, contain keywords and reflect what exactly your article is about.
In order to make your life easier, we recommend you to take a look at All-In-One SEO plugin or Yoast’s SEO plugin. They have advanced features that will help you with WordPress SEO. So, try both and see which one works better for you and your website. How to do WordPress SEO? Well, this is a component that you shouldn’t overlook.
Please understand us right, you should write articles the natural way, but at the same time, don’t forget about the importance of keywords. You shouldn’t try to include them unnaturally as this will only damage your website image and you may risk to lose even the traffic you have right now.
You may want to have your keywords in the title tag of your homepage, the heading of your site, your logo, as anchor text in links from other websites and in your articles as well.
Meta Tags and Meta Description
If you install one of the plugins we have mentioned above, you will have the option to write meta description and add relevant tags easily. Adding keywords to this and other tags can help Google improve your WordPress SEO as it will guide search engines on what your site is about. The form where you have to put this information will be located under your posts and should look something like in the image right below.
WordPress SEO Links
You should have your links on other websites. Think about it like votes for your website, which are analyzed by Google. So, when you have links pointing to your website, it means that it is popular and search engines will rank it higher.
Do not spam. Instead, use social networks for your users to share your posts. Write press releases and register yourself in local business directories. Create online profiles on all popular networks and link the profiles to your own website. It is an important element on How to do WordPress SEO.
Alt-Attributes for Images
Don’t forget about images. Search engines count them as well. Write keywords and small descriptions for each image you insert. In image settings, you will find the fields which have to be completed. They look something like right below:
Interconnect Your Posts
Interlinking means that you connect your posts between them. You should link posts related to each other, which will make your readers stay spend more time on your blog. It is good for WordPress SEO and for your blog authority as well. But don’t overuse them.